kCura is Dead. Long Live Relativity
Thursday, August 31, 2017
Posted by: ACEDS Marketing Team
Extract from Zach Warren's article "E-discovery Giant kCura to Rebrand Company as Relativity, After Its Key Product" posted on Legaltech News
As of today, kCura is no more.
The massive e-discovery company most known for its Relativity e-discovery platform has decided to make its product name its company name, announcing this morning that the company formerly known as kCura will be rebranded as Relativity moving forward. In doing so, the company is looking to clarify what it viewed as dual branding for its 160,000 worldwide product users.
The kCura company opened in 2001 as a software consultancy, but has almost exclusively focused on Relativity development and support since 2007, CEO Andrew Sieja told Legaltech News. The company wanted to rebrand to make this focus explicit.
“The world knows us as Relativity; the Chicago community knows us as kCura. That just didn’t work anymore, and we felt that as we’re building a global brand and starting to recruit people globally, renaming our identity as Relativity made a tremendous amount of sense,” Sieja said.
Read the full article here