Hashtag Trademarking is on the Rise
Wednesday, July 19, 2017
Posted by: ACEDS Marketing Team
Extract from Amanda Ciccatelli's article "Hashtag Trademarking is on the Rise" posted on InsideCounsel.
Since the first trademark application for a hashtag was made in 2010, there have been over 5,000 applications, 2,200 of them in 2016 alone.
Any smart brand knows that in today’s digitally connected world they must be thinking about their social media presence. Using a hashtag that can be clearly associated with their brand is a priority. From Marriott (#lovetravels), to T-Mobile (#getthanked), to Hershey (#gofor2), it’s no surprise that the amount of trademark applications for hashtags have grown exponentially.
According to a recent study by CompuMark, since the first hashtag trademark applications in 2010, there have been more than 5,000 hashtag trademark applications filed - 2,200 of those have been filed in the past year alone—a 68 percent increase from 2015. As of 2016, the U.S. leads all countries with the most hashtag applications (1,650) followed by Brazil (574) and France (261).
Ronda Majure, vice president, head of Global Sales and president of Trademark Workflow at CompuMark, sat down with Inside Counsel to discuss the trend of filing trademarks for hashtags.
While global hashtag trademark applications are on the rise and the U.S. remains the leader in the number of these marks applied for — 33 percent of all applications since 2010 — the country’s total share of applications in 2016 was down to 28 percent, compared with 35 percent in 2015. However, the U.S. still registered the most hashtag trademarks in 2016 (608), followed by Brazil (226) and India (141) in second and third place.
“Even though overall organizations are registering more hashtag trademarks than ever before, there has been a slowdown in the rate of growth in the U.S. market, possibly due to the time and effort it takes for success,” said Rob Davey, senior director, Global Services, CompuMark. “But what the overall rise in global applications does indicate is that brands are seeing the value in going through the proper trademarking process in all spheres, including social media, to make sure they are protecting themselves from possible infringement and mitigating the associated risks.”
Read the full article here